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About Us


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About Us: Your Trusted Source for High-Quality Bakeware

Welcome to our website! We are delighted to introduce ourselves as the leading provider of high-quality bakeware and cake decorating supplies. Our commitment to excellence and passion for baking has earned us a stellar reputation among home bakers, professional chefs, and baking enthusiasts alike. In this article, we will delve into the heart of who we are, what drives us, and why we are the preferred choice for all your baking needs. is the #1 site for edible glitters & dusts and is the trusted retailer for all of your baking, crafting and cake decorating supplies. ‬At Bakell®, all of the products we sell are our own brand.

Our Story

Every successful venture begins with a story, and ours is no exception. We embarked on this journey with a single goal in mind: to provide bakers of all skill levels with exceptional tools and ingredients that inspire creativity and elevate the art of baking. With years of experience and a deep understanding of the baking industry, we have refined our product selection to cater to the unique demands of our valued customers.

We don't have to contend with paying markups to the big distributors and retailer's to sell their stuff.

Instead, we decided to carry our own line of baking, cake decorating and crafting products so we could pass on huge savings to our customers.

Unparalleled Quality

When it comes to baking, quality is paramount. We understand that the tools and ingredients you use directly impact the outcome of your creations. That is why we go above and beyond to source only the finest materials and ingredients for our products. Our bakeware is crafted with precision, ensuring even heat distribution and optimal results every time you bake. We are meticulous in selecting the highest quality ingredients, guaranteeing that your cakes, cookies, and pastries will not only look stunning but taste absolutely divine.

Extensive Product Range

At, we take pride in offering an extensive range of bakeware and cake decorating supplies to cater to every baking need. From sturdy and reliable cake pans to versatile silicone molds, from professional-grade piping tips to exquisite food coloring options, our comprehensive selection ensures that you will find everything you require to bring your baking dreams to life. We continually update our inventory to stay on top of emerging trends and advancements in the baking industry, ensuring that you have access to the latest and greatest baking tools and supplies.

Passionate Community

Baking is more than just a hobby or profession—it's a way of life. At, we understand the joy and fulfillment that comes from sharing your baking creations with others. That is why we have cultivated a vibrant and passionate community of bakers who share the same love for the art of baking. Through our social media channels, online brands, and in-person events, we provide a platform for bakers to connect, learn, and inspire one another. We encourage our community members to showcase their creations, exchange tips and techniques, and celebrate the magic of baking together.

Expert Advice and Resources

We firmly believe that knowledge is the key to success in baking. That is why we strive to be more than just a supplier of bakeware and ingredients. We aim to be your trusted partner on your baking journey, offering expert advice, tips, and resources to help you enhance your skills and expand your repertoire. Our blog is a treasure trove of valuable information, featuring step-by-step tutorials, recipe inspiration, and insightful articles written by industry professionals. Whether you're a seasoned baker or just starting out, our educational resources will empower you to take your baking to the next level.

At Bakell®, our customers pay half the price for products that are of equal or better quality in the market.

Bakell® products are the leading choice for:

  • Cake Artist Professionals,
  • DIY Crafters,
  • Baking Enthusiasts
  • Crafts
  • Confectionery Decorating

Bakell® is also a five star seller across multiple selling channels including Google, Amazon, Facebook, Etsy, eBay as well as our own website

There is a reason for this, our customers mean everything to us.

Thank you Bakell fans for all of your support, now let’s get Bakell’ing!

Go to for all of your baking, crafting and cake decorating supplies and enjoy an amazing customer experience with us.

Thank you for taking the time to get to know us better. At, we are dedicated to providing you with unparalleled quality, a vast selection of top-notch products, and a supportive community to help you achieve baking excellence.

We are committed to being your trusted source for all your bakeware and cake decorating needs. Join us on this delightful journey, and let us inspire your creativity, one delectable creation at a time.

Remember, baking is an art that brings joy and happiness to people's lives. With our exceptional products and unwavering commitment to excellence, we are confident that we can help you create magical moments in the kitchen. Happy baking!