WHAT IS A BAKELL® AMBASSADOR?

Bakeassadors.
Confectionery Heroes.
Great People.

We've got a lot of names for our amazing family of supporters who do a little bit each day to help spread the word about their love for baking, cake artistry & confectionery decorating. They're cake artists, bakers, decorators, cookie artisans, confectionery artists, and creative souls. They live with passion, and they share that passion with the world.

MEET THE BAKELL® TEAM

Essential to our company, our confectionery ambassadors test, critique and tell stories about our products through their creations. They are the top cake artists, cookie decorators, bakers, multi-discipline confectionery artists & pastry chefs in their fields. They provide us with invaluable input as they put our confectionery supplies into their work, and they shape the final results of our purpose-driven glitters, dusts & confectionery tools.

Since 2016, The Bakell® Group has been the comprehensive eCommerce & eWholesale destination for passion-driven baking products, edible glitters & food brands. With unique and innovative brands such as Bakell, BBQthingz, Krazy Sprinkles, Smokin Grill' BBQ, Tinker Dust and Brew Glitter to name a few, The Bakell® Group has successfully created and scaled market-leading companies, empowering a lifestyle of self-expression & creativity one individual at a time. And let's face it, if we don't produce amazing products for our ambassadors to use, we know where our products will end up - in a kitchen cupboard, gathering dust.