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Are You A Business?
Discover Our Innovative Solutions and All-Natural Alternatives for Vibrant, Safe Colors
In a groundbreaking move, the FDA has officially banned Red 3, a synthetic dye long used for its vibrant colors in various industries. While this announcement marks a significant milestone for consumer safety and the growing demand for natural alternatives, Bakell has been at the forefront of this movement for years—well ahead of the FDA’s decision.
Starting in 2022, Bakell® began proactively transitioning its products, ingredients, and formulations away from Red 3. Recognizing early on the importance of prioritizing consumer health and safety, our team made a strategic commitment to lead the industry by embracing cleaner, safer, and more natural solutions. This forward-thinking approach culminated in Bakell® offering completely 100% all-natural edible glitters and dusts made exclusively with natural ingredients—a true testament to our dedication to innovation and excellence.
Fast forward to today, and the FDA’s decision to ban Red 3 only reinforces the values Bakell® has championed for years. We are proud to share that nearly 95% of our food product catalog is already Red 3-free, with the remaining few products slated to transition in the coming months. Our commitment doesn’t stop at compliance—it’s about setting the standard for what’s possible in the food and beverage industry. By consistently prioritizing safety, quality, and sustainability, Bakell® continues to lead the charge in delivering vibrant, innovative, and trustworthy products.
At Bakell®, we believe that the future of food and beverage products lies in clean and natural ingredients—and we’re thrilled to see the FDA’s decision align with our long-standing mission. As an industry leader, we remain dedicated to paving the way for safer and healthier options that not only meet but exceed expectations.
The FDA has declared: “Effective by 2027, Red 3 is banned in all food and cosmetic products due to potential health risks. This decision reflects our commitment to safeguarding public health by removing potentially harmful substances from consumer products.”
At Bakell®, we anticipated the need for change long before the official ban. Starting in 2022, we embarked on a strategic shift away from Red 3, ensuring that our products remained vibrant, safe, and ahead of industry standards. Today, 95% of our products are Red 3-free, and we are making every effort to become a 100% Red 3-free company, exemplifying our dedication to innovation and safety.
"Our commitment to innovation and safety has always been at the forefront of Bakell’s® mission. Long before the FDA's announcement, we began transitioning away from Red 3. As of today, 95% of our products are already Red 3-free! We’ve replaced this synthetic dye with safe, FDA-approved alternatives."
- The Bakell® Executive Team
Red 3 has been extensively used for its ability to produce striking reds, pinks and purples. However, with the FDA ban, the focus has shifted to safer, FDA-approved alternatives. Bakell® has been at the forefront of this transition, offering solutions that maintain the vibrancy and quality our customers expect.
For those seeking natural alternatives to traditional food dyes, Bakell®.com offers an exceptional selection of all-natural petal dusts. These colorants are perfect for adding beautiful hues to all your baked and food goods, adhering to the highest safety standards while ensuring vibrant results.
Most of our business products are available Red 3-free upon request in wholesale and bulk sizes. If you're a business customer interested in exploring our Red 3-free compositions, please contact us by calling +1 (800) 292-2137 or email sales
"We’ve consistently been ahead of the curve, ensuring our products align with new FDA regulations while maintaining our commitment to safety and quality." -
Adrianna Toro, Sr. Campaign Manager
Our forward-thinking approach guarantees a seamless transition for our customers, reinforcing our mission to deliver innovative, high-quality products. By initiating this shift early in 2022, Bakell® remains a trusted leader in safe, vibrant color solutions.
As the industry navigates the important transition following the FDA's Red 3 ban, Bakell® stands as a leader in providing safe, vibrant, and innovative solutions. Our proactive approach and commitment to becoming 100% Red 3-free reflect our dedication to consumer safety and product excellence. Whether you're seeking all-natural petal dusts for food coloring or exploring our Red 3-free dusts and glitters, Bakell® offers the quality and assurance you need.
We invite you to join us in this journey toward a safer, more colorful world. Explore our extensive product range at Bakell.com and experience the difference of working with a company that values both creativity and safety. For business inquiries or bulk orders, please reach out to our dedicated sales team at +1 (800) 292-2137 or