Last updated October 30, 2026

This policy describes how Bakell, LLC, operating the Bakell website at bakell.com, collects, uses, and discloses personal information when you visit the website or communicate with us. It also explains your privacy choices. It covers shopping, orders, and related customer service.

Information we collect

Information you provide includes your name, email address, telephone number, company, business address, inquiry details, and any information or documents you choose to submit. We also keep correspondence and customer-service records. Please provide only information relevant to your request.

When you shop, we process billing and shipping details, products viewed or ordered, cart contents, order amounts, payment confirmations, returns, and account information. Payment providers process payment-card details; we do not store full card numbers. Wholesale applications may include business tax identification and resale information. Use your business EIN where requested, not a Social Security number.

Information collected automatically may include IP address, browser and device details, approximate location inferred from IP address, pages visited, referring URLs, searches, interactions, and cookie or other online identifiers. Website hosting, security, embedded content, forms, analytics, and advertising services can process this information as described below.

Sources and purposes

We receive information from you, your browser or device, our service providers, and business or marketing partners. We use it to operate and secure the website, respond to inquiries, provide customer service, maintain business records, improve services, detect misuse, and comply with legal obligations.

We also use information to process and fulfill orders, manage accounts, arrange shipping, handle returns, and send transactional communications.

We may send marketing communications when you subscribe or when otherwise permitted by applicable law. You may unsubscribe using the link in our marketing emails or contact us. Transactional or service communications may continue. Our email platform may record opens and link clicks to measure engagement and manage campaigns. We honor applicable consent requirements and marketing opt-outs.

Cookies and visitor choices

Our cookie banner lets you accept or decline advertising and analytics tools. Before a choice or after Decline, those tools do not run. If you accept, they can process information from that point. You can change your choices using Cookie preferences in the footer. Withdrawing consent stops the affected tools going forward; it does not undo earlier processing. Essential hosting, security, cart, checkout, and requested-service functions may still operate.

The Your Privacy Choices link provides sale and sharing opt-outs. Google Ads, Meta, and Pinterest stop following an applicable opt-out or Global Privacy Control signal. If you previously accepted analytics, Google Analytics and Merchant Center may continue limited measurement requests under restricted settings. A sale or sharing opt-out is distinct from declining analytics cookies; use Cookie preferences to withdraw analytics consent.

Services and information sharing

Shopify hosts our store and supports accounts, checkout, payments, fraud prevention, and other store functions. Its processing is described at https://www.shopify.com/legal/privacy/consumers. Some Shopify features involve its own processing responsibilities and choices, available at https://privacy.shopify.com.

Google services, including Analytics, Ads, Tag Manager, and Merchant Center, receive usage, device, online-identifier, product, and transaction information for measurement and advertising as applicable. Meta receives browser-based events for ad measurement. Pinterest can receive browser events and server-side checkout or purchase events, including hashed email addresses, subject to applicable consent and opt-out choices. Hashing transforms an email into a code; it does not make the information anonymous.

Zoho supports chat, customer records, forms, and email communications. A notice links to this policy before a chat begins; declining directs you to email instead. Chat content and submitted contact details are retained in customer-service systems, and a transcript may be emailed to you. Embedded service widgets may also receive technical connection information when they load. PageSense recording and heatmap tools are currently paused.

Review, shipping, and store-feature providers receive information needed to provide their services. Public reviews may display your chosen name, rating, text, and uploaded media; do not include information you want to keep private. YouTube videos load after marketing consent, and Google Maps load when you select Show map.

Other disclosures and advertising history

We may share information with affiliated businesses and service providers for the purposes described above, with recipients you direct us to use, to comply with legal requirements, to protect rights and security, or in connection with a merger, financing, or sale of business assets.

We do not sell personal information for money. In the preceding 12 months, identifiers, internet activity, approximate location, and commercial information have been disclosed to Google, Meta, and Pinterest for advertising and measurement. Depending on the integration and period, identifiers included online IDs and hashed contact information. These disclosures may constitute sale or sharing under applicable state law. Current settings differ from earlier configurations; the choices described above apply going forward.

Retention and security

We retain personal information for as long as reasonably necessary for the purposes described in this policy, considering the nature of the information, the duration of the relationship, operational needs, and applicable tax, accounting, legal, security, and dispute-resolution requirements. Analytics retention varies by service, data type, and configuration; aggregated reporting can be retained differently from detailed event records. Records subject to a preservation obligation may be retained longer.

We use reasonable administrative, technical, and organizational safeguards. No system or transmission method is completely secure. Please avoid sending sensitive information through ordinary email or open inquiry fields.

Your privacy rights

Depending on your location and applicable law, you may have rights to know or access the personal information we hold about you, obtain a portable copy, correct inaccurate information, request deletion, and opt out of sale, sharing, or targeted advertising. Additional rights may apply to certain uses of sensitive information or automated decision-making. These rights are subject to applicable exceptions.

Use the contact methods below to submit a request. Where required, we verify access, correction, and deletion requests by matching information to our records. We do not require identity verification for sale or sharing opt-outs, although we may ask for information needed to apply your choice. An authorized agent may submit a request; we may require evidence of authorization and any verification permitted by law. Do not send passwords, full payment-card details, or Social Security numbers.

Requests and response times

We respond within applicable legal deadlines. For California requests to know, delete, or correct, this generally means 45 calendar days, with a further 45 days when permitted and with notice. California sale or sharing opt-outs are processed as soon as feasibly possible and no later than 15 business days. Other rights and jurisdictions may have different deadlines. We do not discriminate against you for exercising privacy rights.

If we decline a request, you may contact us with “Privacy Appeal” in the subject line to request reconsideration. We will explain available appeal rights and respond within the applicable deadline. You may also contact your state attorney general or other competent privacy authority. California residents may request information about disclosures for third parties’ own direct marketing under California’s Shine the Light law.

Additional privacy information

Our services are directed to adults and business customers, not children under 13. We do not knowingly collect personal information from children under 13 or knowingly sell or share personal information of children under 16. Contact us if you believe a child has provided personal information so we can address it.

We operate in the United States, and providers may process information in other countries. Where European or UK data protection law applies, processing may rely on contractual necessity, consent, legal obligations, or legitimate interests as appropriate. You may have additional rights to object, restrict processing, withdraw consent, or complain to a supervisory authority. We use legally required transfer safeguards where applicable; contact us for details.

We may update this policy when practices or requirements change. We will post the revised policy and update its date, and provide additional notice or obtain consent when required. Merely reading or using this website is not a substitute for consent where consent is required.

Contact us

To ask a privacy question, exercise a privacy right, or request this policy in an accessible format, email info@bakell.com with the subject “Privacy Request,” call +1 (800) 292-2137, or write to Bakell, LLC, Privacy Requests, 1967 Essex Court, Redlands, CA 92373, United States. Identify the website or brand involved so we can route your request.