Brew Glitter products launch in Michaels retail stores

The world's leading drink glitter can now be found inside Michaels retail stores nationwide.

For our longtime supporter, you may remember in mid-2023 when Brew Glitter and Bakell products joined the Michaels.com online marketplace. Now, we're expanding that partnership with select Brew Glitter products inside brick-and-mortar locations.

Find the all-new Brew Glitter 'Holiday Pack' along with Rimming Sugars in similar colors inside of Michaels stores.

The Holiday Pack includes a brand new form factor for our signature glitter, a sleek and convenient 2 gram stick pack that's easy to tear and decorate with.

It's been an incredible time of growth for Bakell's sister-brand, Brew Glitter! Now customers can find the drink glitter at your nearest Michaels location—with the complete line-up available online.

Read the Press Release below, or click here for the full version.

Brew Glitter partners with Michaels for Nationwide Retail Distribution

Brew Glitter, America’s leading drink glitter and cocktail decorations wholesaler, proudly announces its nationwide distribution partnership with Michaels retail stores.

Michaels will have Brew Glitter decorating products in its retail locations nationwide. Known for its showstopping beverage decorations, Brew Glitter has built a loyal customer base by providing products that combine quality and safety.

The company's edible glitters for drinks in Red, Green, Silver and Gold will now be found in Michaels in the new Brew Glitter ‘Holiday Pack’ bundle. The Holiday stick pack includes our favorite seasonal picks from our complete range of colors on BrewGlitter.com.

Michaels customers can also discover Brew Glitter's Shimmering Cocktail Sugars—a unique fusion of our signature shimmer and premium, large sugar granules for decorating glasses. The complete Brew Glitter cocktail sugars collection includes colors for even more holidays and occasions.

Shoppers can buy with confidence knowing Brew Glitter products are Kosher, Halal and made in SQF Level 3 facilities, ensuring adherence to the highest standards in food safe production. The company exclusively uses FDA-compliant ingredients in manufacturing its edible decorations.

As a company, Brew Glitter is proud to have its products in the largest craft & decoration chain in America. Michaels customers will have a new, safe-to-eat edible glitter decoration—along with a curated line of Shimmering Cocktail Sugars—to shop in-stores.

Brew Glitter ‘Holiday Pack’ (4pc), includes 2 gram sticks of:

• Red Brew Glitter
• Green Brew Glitter
• Gold Brew Glitter
• Silver Brew Glitter

Brew Glitter Cocktail Sugars (4oz.) with rimming tin included:

• Red Shimmering Rimming Sugar
• Green Shimmering Rimming Sugar
• Gold Shimmering Rimming Sugar
• Silver Shimmering Rimming Sugar

This exciting milestone marks a significant step in bringing Brew Glitter’s innovative drink glitters and decorations to customers across the United States.

“Seeing Brew Glitter in Michaels stores is a testament to our company’s mission for providing quality, safe-to-eat decorations that brighten up events and occasions,” Brew Glitter FSQ Administrator Julia Wolfe said. “We’ve partnered with entertainment giants like Disneyland and have supplied blockbuster premieres for AMC Theaters.

“But serving home bars and kitchens is how Brew Glitter made its name as America’s most trusted drink glitter. We’re delighted to be in Michaels stores to offer our industry-leading shimmers to an even larger audience.”

In March 2023, the Michaels.com marketplace got a massive overhaul. Michaels invited Brew Glitter to be a trusted vendor on the revamped store, providing our complete line of products to their catalog. Since then, Brew Glitter has served its signature products to countless online Michaels customers.

Now, we’re ecstatic to continue that partnership by putting Brew Glitter products on Michaels’ store shelves. This will give thousands of Michaels customers a chance to discover Brew Glitter on their next trip to the decoration & DIY supply supergiant.

The company is thrilled to expand its partnership with America’s largest craft store, and looking forward to servicing the communities of artists and creators who shop at Michaels.

Brew Glitter helps edible art makers hone their crafts and larger companies deliver on introducing brand new experiences for their loyal consumers. Brew Glitter makes it easy for people to add the leading drink glitter to their own company’s branded catalog with a complete ecosystem of private label and custom label products, as well as a wholesale program for stocking trademarked Brew Glitter products.