Are You A Business?
Are You A Business?
Bakell® and Brew Glitter® are now in Michaels® craft superstores, marking the first time both brands' signature products will share shelf space in stores.
The biggest names that have propelled our companies forward like Tinker Dust®, Brew Glitter, Shimmering Rimming Sugars®, Luster Dust by Bakell, and Petal Dust, are now available in Michaels stores nationwide.
We're excited to debut our products in brick-and-mortar stores for thousands of Michaels customers to interact and pick up at their pleasure.
This is an incredible milestone for our growing operations.
For years, we've been delivering quality products for creators & cake artists to use on their amazing confections.
We are proud to have served our community of bakers on leading marketplaces including Michaels, Amazon, Walmart, and Etsy—with more soon to follow!
On our respective domains, people have been able to discover premium edible glitters, rimming salts & sugars, sprinkles and so much more.
Now we get to put ourselves in front of the cooks and craft makers inside Michaels' brick-and-mortar stores.
Being able to supply thousands of stores is a testament to how far our manufacturing capabilities have come. We're excited to continue on a path that develops them even further.
As such, we've supplies over 20 colors of glitter sprays & jars from both brands—even a few in-store bundles with multiple colors in each pack—across the nation!
And that's not including products like Shimmering Rimming Sugars and Luster Dust in various hues for all sorts of events and occasions.
The company is proud to service one of the world's largest retail chains. We can't wait for in-stores Michaels shoppers to bake better with Bakell.
Read the Press Release below, or click here for the full version.
Bakell® (www.bakell.com), creator of America's favorite edible glitter for food and drinks, is excited to introduce its signature decorating products inside Michaels craft stores, nationwide.
Starting in Spring 2025, Michaels in-store shoppers can find premium edible glitter in Tinker Dust® & Brew Glitter®—including themed packs with four bundled colors—along with many more decorating tools such as Luster Dust, a colorful variety of decorative cocktail rimming sugars, Petal Dust powder food coloring, and much more.
Brew Glitter, known for its showstopping beverage decorations, has been expertly formulated to combine quality and safety for celebrations & events. Its sister brand, Tinker Dust, can be used for the same application, but shines best brushed or applied on top of desserts & confections.
Bakell dusts & glitters are used by world-renown brands like Disneyland, Universal, AMC Theaters, Dutch Bros and many more.
Bakell ensures quality & safety from its edible decorations using only FDA Complaint ingredients in our SoCal facilities; utilizing SQF Level 3 certified manufacturing processes.
—In-Store Michaels Products Include—
*Tinker Dust (5 gram, mini pump glitter sprays) in:
*Brew Glitter (4 gram, mini pump drink glitter sprays) in:
*Brew Glitter Shimmering Cocktail Sugars (4 ounces with rimming tin):
*Luster Dust (4 gram jars) in:
*Petal Dust (4 gram jars) in:
*Brew Glitter ‘Holiday' Pack (4pc), includes 2 gram sticks of:
*Brew Glitter 'All American' Pack (4pc), includes 2 gram sticks of:
In 2023, Michaels launched its revamped online marketplace and invited Bakell to debut its products among its developing catalog. It was the first time Michaels customer's could find Brew Glitter, Krazy Sprinkles® cake decorations, Dazzler Dust® craft glitter, and the like, on their favorite online retailer store.
Then, in late 2024, a select variety of Brew Glitter products landed in Michaels stores. Now, that partnership has further grown to include physical Bakell & Brew Glitter products in over 1000 Michaels stores in the United States and Canada.
“Seeing Bakell & Brew Glitter in Michaels speaks volumes of our company’s mission to give creative bakers and decorators a new way to create,” Bakell FSQ Administrator Julia Wolfe said. “We’ve partnered with entertainment giants like Disneyland and have supplied blockbuster premieres for AMC Theaters.
“But serving home bars and kitchens is how we made our name. Why people come back or private label. And we're really glad to be in Michaels to offer our industry-leading decorations to an even larger audience.”
In-store Michaels customers can now discover products to make occasions and events all the more brilliant by making Brew Glitter cocktail glow ups, colorful sugar glass rim art, and much more.
Michaels and Bakell will be able to provide hundreds of Kosher and Halal edible decorations for its consumers, opening new ways to reimagine occasions & events.
As a company, Bakell is proud to have its products in the largest craft & decoration chain in America. Michaels customers will have a new, safe-to-eat edible glitter decoration—along with a curated line of Shimmering Cocktail Sugars—to shop in-stores.
Bakell industry experts help edible-art makers hone their crafts, and assist larger companies to deliver on introducing brand new experiences for their loyal consumers. The company makes it easy for people to add the leading drink glitter to their own company’s branded catalog with a complete ecosystem of private label and custom label products, as well as a wholesale program for turnkey services.
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