Are You A Business?
Are You A Business?
That's Just What We Do
Since 2016, The Bakell® Group has been the comprehensive eCommerce & eWholesale destination for passion-driven baking products, edible glitters & food brands. With unique and innovative brands such as Bakell, BBQthingz, Krazy Sprinkles, Smokin Grill' BBQ, Tinker Dust and Brew Glitter to name a few, The Bakell® Group has successfully created and scaled market-leading companies, empowering a lifestyle of self-expression & creativity one individual at a time.
With over 250,000 products shipped in 2019 alone and one the USA's largest assortment of edible glitters, luster dusts and edible sprinkles (plus all of your other kitchen, baking & decorating familiar favorites), we make it easy to make choices you can trust! We deliver a quick, convenient, and hassle-free shopping experience, because we listen and we know what matters to you! Bakell® has been a 5 STAR seller since the beginning, and always will be because our motto is simple. "Live well. Bake Well."
Why we do what we do
Bakell.com is the #1 site for edible glitters, luster dust, sprinkles & other decorating & baking supplies and is the trusted online retailer for your baking, crafting and cake decorating supplies. The founder of Bakell, a former professional cake decorator and baker was tired of paying retail prices and high wholesale prices for her products, so she created her won line of products. The word Bakell came from the founders taking the word "Bake" and "Well" and smushing it together to create a whole new word.. Bakell! The idea was to create products that were our own so we didn't have to contend with paying markups to the big distributors and retailer's to sell their stuff. That way we we could build our own line of baking, cake decorating, kitchen and crafting products so we could pass on the savings to our customers. So to put it simple, we make the products and then we sell them directly to our customers. That's it!
At Bakell® our customers pay sometimes up to half the price for products that are quite frankly, just better!
Bakell® products are the leading choice for cake artists, cookie artists, DIY weekend bakers, baking enthusiasts, crafters, confectionery decorators, pastry chefs, sous chefs, bakeries, custom cake shops, whole-sellers, distributors, retail stores, party supply chains & more!
Bakell® is also a five star seller across multiple selling channels including Google, Amazon, Facebook, Etsy, eBay as well as our own website bakell.com! There is a reason why, and that's because from the very beginning our customers mean everything to us! Thank you Bakell fans for all of your support everyday, now let’s get Bakell’ing!
Go to www.bakell.com for all of your baking, crafting and cake decorating supplies and enjoy an amazing customer experience with us!
A Brand You Can Trust
Bakell® is the single best thing that has happened to cake decorating & baking. Why? Because you can't have beautiful confectionery art without first having beautiful ingredients. And Bakell® delivers that in spades!
SAHAR MASARATI - FOUNDER OF SUGAR ALKYMI / COVER OF CAKE DECORATING MAGAZINE